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FUL 66 open on a craftsman’s workbench, among chisels, wood shavings and a carpenter’s pencil

FUL Magazine · about us

Since 2011 we’ve covered Florence as the people who live here know it.

A print magazine that comes out four times a year and a website that publishes every day. It’s made by people who live in Florence.

Our storyJoin FUL

(01) Our story

“In Florence there’s never anything to do”

In 2011 everyone was saying it. and were coming back from years of university abroad, mostly in Barcelona, and they didn’t agree: plenty was happening, nobody was putting it all together. In those same months Lungarno, Te la do io Firenze, Riotvan, and The Florentine were starting out.

The first issue of FUL was a saddle-stitched A4, 32 pages plus cover, left for free wherever people passed by. It wasn’t a business: it was an experiment to see what could be built.

It worked because people we didn’t know started writing for it. Writers, photographers, illustrators, people who had a story and nowhere to tell it. That’s still how the magazine fills its pages.

(02) The timeline

Fifteen years in five dates

A newspaper page on Florence’s free press magazines, with FUL’s coverCover of FUL issue 9, September–October 2013, free press
FUL 9, 2013 · and in the newspaper
The crowd below the stage at a concert, from a FUL articleTea and pastries on a marble table, from a FUL articleA pianist and a dancer on stage, from a FUL articleDeck chairs in a summer garden, with the stage at the back, from a FUL articleA violinist in a garden, from a FUL articleThe lion fountain in a Florentine courtyard, from a FUL article
From the website, today
Cover of FUL 43Cover of FUL 45Cover of FUL 44
FUL 43, 44, 45
Three copies of F.U.C.K. Magazine on a marble counterThe book Crafting Excellence on blue velvetThe book Firenze Street Art, open on a table
F.U.C.K. and the FUL books
The DJ set under green lasers, at FUL’s 15th anniversary party at Lumen
15 years of FUL, at Lumen

2011 · Print, and free

Thirty-two pages, A4, handed out in person. Ilaria Marchi and Marco Provinciali put them together.

2016 · Online too

The website joins the magazine. Whatever can’t wait for the next issue goes out the same day.

2020 · The pause, and the change

The pandemic stops distribution. FUL comes back different: perfect-bound, 96 pages, sold in bookstores. Fewer copies, more inside.

2021 · F.U.C.K. and the books

Florence Urban Cocktail & Kitchen launches, for the people who cook and drink in the city. And the books on Florence: the lockdown, street art, craftsmanship.

2026 · Fifteen years

We celebrated them on May 9 and 10 at Lumen, with talks, meetups, live painting, and theater.

(03) From 2020 to today

Twenty-four seasons, twenty-four covers

Since issue 43, winter 2020, FUL has been a perfect-bound magazine: one per season, each with its own cover.

  1. Cover of FUL 43, winter 2020

    FUL 43 Winter 2020

  2. Cover of FUL 44, spring 2021

    FUL 44 Spring 2021

  3. Cover of FUL 45, summer 2021

    FUL 45 Summer 2021

  4. Cover of FUL 46, fall 2021

    FUL 46 Fall 2021

  5. Cover of FUL 47, winter 2021

    FUL 47 Winter 2021

  6. Cover of FUL 48, spring 2022

    FUL 48 Spring 2022

  7. Cover of FUL 49, summer 2022

    FUL 49 Summer 2022

  8. Cover of FUL 50, fall 2022

    FUL 50 Fall 2022

  9. Cover of FUL 51, winter 2022

    FUL 51 Winter 2022

  10. Cover of FUL 52, spring 2023

    FUL 52 Spring 2023

  11. Cover of FUL 53, summer 2023

    FUL 53 Summer 2023

  12. Cover of FUL 54, fall 2023

    FUL 54 Fall 2023

  1. Cover of FUL 55, winter 2023

    FUL 55 Winter 2023

  2. Cover of FUL 56, spring 2024

    FUL 56 Spring 2024

  3. Cover of FUL 57, summer 2024

    FUL 57 Summer 2024

  4. Cover of FUL 58, fall 2024

    FUL 58 Fall 2024

  5. Cover of FUL 59, winter 2024

    FUL 59 Winter 2024

  6. Cover of FUL 60, spring 2025

    FUL 60 Spring 2025

  7. Cover of FUL 61, summer 2025

    FUL 61 Summer 2025

  8. Cover of FUL 62, fall 2025

    FUL 62 Fall 2025

  9. Cover of FUL 63, winter 2025

    FUL 63 Winter 2025

  10. Cover of FUL 64, spring 2026

    FUL 64 Spring 2026

  11. Cover of FUL 65, summer 2026

    FUL 65 Summer 2026

  12. Cover of FUL 66, fall 2026

    FUL 66 Fall 2026

Team(09)

A small team, and a lot of Florence around it

A group of nine people keeps FUL going. But almost everything you read is written by someone else: people who live in Florence and had a story to tell.

  1. Marco Provinciali giving two thumbs up

    (01)Marco ProvincialiFounder / Editorial Coordinator & Marketing

  2. Ilaria Marchi smiling, with her hand on her chest

    (02)Ilaria MarchiFounder / Design

  3. Francesco Sani in a cap and a green sweater

    (03)Francesco SaniEditor-in-Chief

  4. Jacopo Visani smiling, with his hand on his chin

    (04)Jacopo VisaniContent Manager

  5. Francesco Sacchini in a light sweater

    (05)Francesco SacchiniArt Director / Design

  6. Giacomo Iacobellis in a black jacket, giving two thumbs up

    (06)Giacomo IacobellisEditorial Lead, F.U.C.K.

  7. Sara Raimo with her arms crossed

    (07)Sara RaimoEditor

  8. Martina Scapigliati in a gray jacket

    (08)Martina ScapigliatiCulture & Society Editor

  9. Emilia Gistri in three-quarter view

    (09)Emilia GistriMultimedia Editor / Content Creator

(04) Who reads us

FUL by the numbers

Online

  1. 46K+

    Instagram followers

  2. 28K+

    Facebook followers

  3. 237K+

    pages read on the website from January to August 2026

  4. 3.9K

    subscribers to the Di Venere in Venere newsletter

In print

  1. 2.5K

    copies of FUL per issue

  2. 3.5K

    copies of F.U.C.K. per issue

  3. 300+

    bars and venues where you can find F.U.C.K., across Florence and the coast

  4. 8

    print issues a year, four of each

What we write about

It’s not an editorial line planned on paper: it’s what actually came out, counted across the 2,500 pieces online.

  1. (01)Culture & Art545
  2. (02)Food & Drinks545
  3. (03)Florence431
  4. (04)Nightlife311
  5. (05)Exhibitions303
  6. (06)Music250
  7. (07)Street Art189
  8. (08)Green168
  9. (09)Books115
  10. (10)Theater98

(05) Become part of FUL

We’re always looking for unusual minds who want to make things happen.

For fifteen years FUL has been kept going by people who showed up with an idea and the drive to see it through. If you’re in Florence and have a story to tell, send us these three things. We reply to everyone.

  1. (01)Your idea in a few lines, with a point of view of your own. Not the finished piece, and not a rewritten press release.
  2. (02)A couple of lines about who you are.
  3. (03)Something you’ve already written, photographed, or drawn.
I want to join FUL
FUL’s 15th anniversary party
An outdoor talk with an audience, at FUL’s 15th anniversary
The FUL party, people dancing
The audience seated at a talk at Lumen, for FUL’s 15th anniversary

Discover FUL

  1. (01)Florence’s print magazine · since 2011Florence in 96 pages, four times a year.
  2. (02)FUL’s sister magazine, out at night · freeFlorence to drink and to eat.
  3. (03)Advertising with FULWe bring your business into the story of Florence.
  4. (04)Contact · write to usFor everything else, here’s who to write to.

Fifteen years of covers

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FUL comes out once a season, free around Florence. Don't feel like hunting for it? Subscribe and we'll bring it to you. And if three months feels like a long time, there's the newsletter.

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