Subscribe
FlorenceCulture & ArtMusicNightlifeFood & DrinksLifestyleLGBTQIA+Reportage

F.U.C.K. Magazine

The cover of F.U.C.K. Magazine 13: a finger with red-painted nail on a pink background
The cover of F.U.C.K. Magazine 12: colorful butterflies on purple and green
The cover of F.U.C.K. Magazine 11: a fried egg on a plum background
The cover of F.U.C.K. Magazine 9: a symmetrical figure among fruit and leaves, on coral

The FUL sister who goes out at night

Florence, to drink and to eat.

F.U.C.K. Magazine, as in Florence Urban Cocktail Kitchen (before your mind goes there), is FUL’s print tabloid about the people who cook and drink in town: 28 by 42 cm, it opens like a newspaper. It’s not for sale: you pick it up at the bar, in restaurants, cocktail bars and hotels.

Score a copyAdvertise here

(02) How it’s made

Every piece gets its own art direction

It’s not a glossy magazine, and it doesn’t want to be. Every piece is a small project of its own, with a layout built around the story it tells. The tabloid grid holds them all together.

The F.U.C.K. 11 spread “Cordon Bleu”: white headline on blue and the two founders of the cooking school
The F.U.C.K. 11 spread “Sfiga di grano”, the guide for coeliacs: a drawn slice of toast on terracotta
The F.U.C.K. 12 spread “500g”: black 3D lettering on yellow
The F.U.C.K. 11 spread “Piccoli problemi di cuore”, the agony aunt column: hearts and stickers on pink
The F.U.C.K. 13 spread with the horoscope in orange and the portrait of Davide Norcini on red
The F.U.C.K. 13 spread “Bar di quartiere”: the huge red headline over a photo of a street at night

The paper’s free. The cocktail isn’t.

  1. (01)Who cooksEven when someone asks for a cappuccino after the bistecca.
  2. (02)Who drinksAnd whoever’s behind the bar, who sees it all.
  3. (03)The placesThe ones without a menu in six languages on the door.
  4. (04)The producersWine, olive oil, bread. No David fridge magnets.

Interviews, reportage and deep dives, written and edited by the FUL editorial team.

(03) Every issue

The archive, issue by issue

Every cover, from issue 2 to the one about to come out.

  1. The cover of F.U.C.K. Magazine issue 13, fall 2026

    N°13Fall 2026 · coming soon

  2. The cover of F.U.C.K. Magazine issue 12, spring 2026

    N°12Spring 2026

  3. The cover of F.U.C.K. Magazine issue 11, winter 2026

    N°11Winter 2026

  4. The cover of F.U.C.K. Magazine issue 10, fall 2025

    N°10Fall 2025

  5. The cover of F.U.C.K. Magazine issue 9, summer 2025

    N°9Summer 2025

  6. The cover of F.U.C.K. Magazine issue 8, spring 2025

    N°8Spring 2025

  7. The cover of F.U.C.K. Magazine issue 7, winter 2025

    N°7Winter 2025

  8. The cover of F.U.C.K. Magazine issue 6

    N°6

  9. The cover of F.U.C.K. Magazine issue 5, summer 2024

    N°5Summer 2024

  10. The cover of F.U.C.K. Magazine issue 4, spring 2024

    N°4Spring 2024

  11. The cover of F.U.C.K. Magazine issue 3, December 2023

    N°3December 2023

  12. The cover of F.U.C.K. Magazine issue 2

    N°2

(04) Where to find it

Free, wherever people eat and drink

You’ll find it in restaurants, cocktail bars, hotels and hand-picked spots, in Florence and along the Tuscan coast. It stays on the table for weeks, even after the plates are gone.

In the works: issue 13, the fall one.Born in 2021, alongside FUL’s books.

A young woman at a cocktail bar counter leafing through an open copy of F.U.C.K. Magazine, issue 11
  • 7.5Kcopies per issue
  • 300+venues, in Florence and along the Tuscan coast

(05) Who makes it, aka the culprits

Made by FUL’s editorial team

Giacomo Iacobellis runs it, together with the editorial team that has been telling the story of Florence as the people who live here know it since 2011. Then there are the writers: every issue has its own bylines, covering food, cocktails and design.

Layout and production: FUL Agency. Around the paper, the events: FUCK Nights and FUCK 9.

  1. Giacomo Iacobellis in a black jacket, thumbs up

    Giacomo IacobellisEditorial coordination and writing

  2. Marco Provinciali, thumbs up

    Marco ProvincialiProject development and writing

  3. Sara Raimo with her arms crossed

    Sara RaimoEditor

  4. Emilia Gistri in three-quarter view

    Emilia GistriWriting

  5. Martina Scapigliati in a grey jacket

    Martina ScapigliatiWriting

  6. Francesco Sacchini in a light-colored sweater

    Francesco SacchiniGraphic design and art direction

And the bylines in these issues

  • by Norma Judith Pagiotti
  • by Arianna Cavaliere
  • by Ilaria Nerli
  • by Simona Santelli
  • by Martina Stagi
  • by Leda Caiati
  • by Francesca Luna Noce
  • by Camilla Cantini
  • by Giulia Ursenna Dorati Gherardi
  • by Edoardo Gualandi

(06) For advertisers

A page on the tables of people who eat and drink out

A full or half page, in FUL or in F.U.C.K. Magazine. Or an article about your venue, written by the editorial team and labeled as sponsored content. 7,500 copies per issue, on the city’s tables and bar counters.

How it worksAd guide in PDF

Or email commerciale@firenzeurbanlifestyle.com

Full page · 28 × 42 cm

Your place goes here

Or an article

All about your place, written by the editorial team.

Tables get booked. So do pages.

Discover FUL

  1. (01)The big sister · FUL MagazineFlorence’s print magazine since 2011: four issues a year, 96 pages.
  2. (02)FUL Magazine · about usSince 2011, telling the story of Florence as the people who live here know it.
  3. (03)Advertising with FULWe bring your business into the story of Florence.
  4. (04)Contact · write to usFor everything else, here’s who to write to.

Fifteen years of covers

The next issue
at your door.

FUL comes out once a season, free around Florence. Don't feel like hunting for it? Subscribe and we'll bring it to you. And if three months feels like a long time, there's the newsletter.

Subscribe → The newsletter
ITEN