(01)Print
Two magazines people take home
FUL Magazine is sold in bookstores and selected spots around the city; the tabloid F.U.C.K. Magazine is free to pick up at the bar. Both stay on the table for weeks.
Advertising in Florence with FUL
We bring your business into the story of Florence.
For fifteen years we’ve been telling the city’s story to the people who live in it every day: in print, on the website, on social media, and in the Friday newsletter.
Advertising with us doesn’t mean buying an empty space: you step into a story people are already reading. It can be a page in the magazine, a banner on the website, or your story told by our editors. There’s no rate card to download: tell us what you want to achieve and we’ll send you formats, dates, and prices on a single sheet.
Advertising with us doesn’t mean buying an empty space: you step into a story people are already reading. It can be a page in the magazine, a banner on the website, or your story told by our editors. There’s no rate card to download: tell us what you want to achieve and we’ll send you formats, dates, and prices on a single sheet.
(01) Print, web, social, and newsletter
Where your ad appears
A magazine people pick up and take with them, not a file that gets closed after three seconds.
(02)Website
An archive the city turns to
Guides, exhibitions, openings, addresses. Anyone looking for things to do in Florence ends up here, even months after we wrote about it.
(03)Social and newsletter
Every day on the phones of people going out in Florence
We have 46,000 followers on Instagram and 28,000 on Facebook. On Fridays the newsletter reaches 3,900 subscribers. What goes out here is seen by people deciding where to go.
(02) The community
The people who read us, in person.
We launch every issue at a live event, and the people who come to our events are the same people who read us.
(03) FUL in numbers
The real numbers
We only share what we can count, and we say where it comes from.
Online
- 46K+
Instagram followers
- 28K+
Facebook followers
- 237K+
page views on the website from January to August 2026
- 3.9K
Di Venere in Venere newsletter subscribers
In print
- 2.5K
copies of FUL per issue
A4 perfect bound · one per season - 3.5K
copies of F.U.C.K. per issue
tabloid · one per season - 300+
venues and places where you can find F.U.C.K., between Florence and the coast
- 8
print issues a year, four of each
Media kit
All these numbers in one PDF
The FUL media kit: who we are, what we write about, who reads us city by city, the magazine and the tabloid, what we can do together, and the questions we get asked. Twelve pages, data from October 2026. We’ll send you the latest monthly numbers along with the proposal.
(04) Who you’ll reach
Who you’ll reach, and when
Not “a young, dynamic audience”: people who live in Florence or come back often, and who open FUL when they have something to decide.
(01)When they’re planning the evening
Thursday and Friday: what to eat, where to drink, which concert is on. That’s when a new place actually gets tried.
Worth a readWhat Marco Polo has to do with Florence’s best cocktail bars
(02)When they’re looking for something to see
Exhibitions, festivals, theater, cinema. Readers who arrive from here are already out of the house: all they need is the place.
Worth a readNovember concerts in Florence
(03)When they want to understand the city
Neighborhoods that are changing, shops that are closing, projects that are starting. Here people read to the end, and they remember who was in the story.
Worth a readORT: Caro Andrea
(05) Pages, banners, and stories
How can we help?
We don’t just sell space. We tell your story, or your company’s, to our readers: in print, on the website, on social media, and in the newsletter. It usually starts with one of these three routes.
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(01)
Getting seen
when people already know your name and you want to keep it out there
- Ad page in the magazineFull page, in FUL or F.U.C.K. Magazine
- Website bannerInside articles, or in the sidebar
- Social media presencePosts and stories on our channels
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(02)
Getting your story told
when what you do needs explaining, not just showing
- Your storyWritten by our editors, on the website or in the magazine
- InterviewWith you or someone who works with you
- A spot in our guidesIn the pieces people search for all year round
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(03)
Bringing people to your event
when there’s an opening, an event, a night out
- Newsletter announcementIn the Friday newsletter before it
- A social push on the right daysFocused on the week of the event
- Website listingWith date, address, and how to book
(06) Getting started
How to get started
FUL and F.U.C.K. Magazine come out every season: winter, spring, summer, and fall. You can be in any issue, and we’ll tell you what can still be done in time.
- (01)
Tell us what you want to achieve
Getting known, filling a night, letting people know you’ve opened. Three lines are enough: you don’t need to know which format you want yet.
- (02)
We send you a proposal
Formats (a page, a banner, or your story told by us), publication dates, file specs, and prices. On a single sheet, with what it costs and what you can expect to get.
- (03)
We take care of the materials
If you already have the artwork, we use it; if you don’t, we make it. Our editors write your story. You see what goes out before it goes to print or online.
The guides
If you’re preparing the files yourself
Formats and sizes for banners and print, in two downloadable PDFs.
PDF · Web Website banners: sizes, safe area, file weight
Download the guide
PDF · Print Pages in FUL and F.U.C.K. Magazine
Download the guideQuestions
The questions businesses ask us
Can you tell my business’s story, not just give me a page or a banner?
Yes. We tell your story, or your company’s, to our readers. Our editors write it, and it runs on the website or in the magazine.
Who writes it? Do I get to see it first?
FUL’s editors write it, in the same voice as the rest of the magazine. You see it before it goes to print or online.
Which channels does it go out on?
On FUL’s channels: the magazine, the F.U.C.K. tabloid, the website, Instagram, Facebook, and the Friday newsletter. In the proposal we tell you which ones to use for what you want to achieve.
How much does it cost to advertise in FUL Magazine?
We don’t have a fixed rate card. Tell us what you want to achieve and we’ll send you formats, dates, and prices on a single sheet.
Where can I find FUL and F.U.C.K. Magazine?
FUL Magazine is sold in bookstores and selected spots around the city. The tabloid F.U.C.K. Magazine is free to pick up in more than 300 venues and places between Florence and the coast.
Do you have a media kit?
Yes, you can download it from this page, below the numbers. We’ll send you the latest monthly numbers along with the proposal.
Write to us
Tell us what you need the city to know.
We’ll reply with what can really be done in the period you have in mind, even when the answer is that it’s better to wait for the next issue.
commerciale@Discover FUL
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(01)Florence’s print magazine · since 2011Florence in 96 pages, four times a year.
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(02)FUL’s sister that goes out at night · freeFlorence to drink and eat.
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(03)FUL Magazine · about usSince 2011, the story of Florence as the people who live here know it.
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(04)Contact · write to usFor everything else, here’s who to write to.
Fifteen years of covers
The next issue
at your door.
FUL comes out once a season, free around Florence. Don't feel like hunting for it? Subscribe and we'll bring it to you. And if three months feels like a long time, there's the newsletter.